Global EdTech Market Expansion Initiative
You play the Senior Product Manager - International Expansion at Granger Ltd.
Lead the strategic expansion of EduTech Solutions Inc. into the Latin American market with our flagship digital learning platform. Navigate market research, localization challenges, partnership opportunities, and launch strategy while collaborating with cross-functional teams to ensure successful market entry.
Earn a verifiable certificate on completion
Finish it, and you'll have proof.
Actionable feedback across six dimensions, real industry learnings, and shareable proof — yours to keep.
Don't tell us you can. Show us you will.
What you'll do
Successfully plan and execute the launch of our digital learning platform in the Latin American market, focusing on Mexico and Brazil. You'll conduct market analysis, develop localization strategies, establish partnerships, and create a comprehensive go-to-market plan while managing stakeholder expectations and budget constraints.
Your role
You are the Senior Product Manager leading EduTech Solutions' expansion into Latin America. Your mission is to adapt our successful North American digital learning platform for Spanish and Portuguese-speaking markets, ensuring cultural relevance and competitive positioning while meeting aggressive timeline and revenue targets.
You'll be expected to
- Conduct thorough market research on Latin American EdTech landscape and identify key opportunities
- Collaborate with engineering and design teams to develop localization requirements
- Work with business development to identify and evaluate potential local partnerships
- Present findings and recommendations to C-level executives for approval
- Develop comprehensive go-to-market strategy including pricing, distribution, and marketing approaches
Skills you'll build
Objectives
- 1Comprehensive Market Analysis45 min
Conduct in-depth research on the Latin American EdTech market, analyzing competitors, regulatory requirements, customer segments, and market size in Mexico and Brazil. Prepare detailed findings report with actionable insights.
Medium - 2Localization Strategy Development50 min
Work with product and engineering teams to define localization requirements including language translation, cultural adaptations, local payment methods, and compliance with regional educational standards and regulations.
Hard - 3Partnership Evaluation and Negotiation40 min
Collaborate with business development to identify, evaluate, and initiate discussions with potential local partners including educational institutions, distributors, and technology integrators in target markets.
Medium - 4Go-to-Market Strategy Presentation35 min
Compile all research and strategic planning into a comprehensive presentation for executive leadership, including market entry timeline, budget requirements, revenue projections, and risk mitigation strategies.
Hard
Ready to step into the role?
Do the work and walk away with actionable feedback, real industry learnings, and shareable proof — the confidence that comes from having actually done it.